2006年第一季度 WAP整體市場(chǎng)規(guī)模達(dá)16.69億

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an'; mso-hansi-font-family: 'Times New Roman'">　ang=EN-US>an"> 2006an'; mso-hansi-font-family: 'Times New Roman'">年第一季度，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">整體市場(chǎng)規(guī)模達(dá)到ang=EN-US>an">16.69an'; mso-hansi-font-family: 'Times New Roman'">億元。雖然ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">市場(chǎng)的進(jìn)入的門檻不高，但官方的ang=EN-US>an">WAP Portalan'; mso-hansi-font-family: 'Times New Roman'">的資源有限，ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">缺乏自主營(yíng)銷手段，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">市場(chǎng)的營(yíng)銷仍然由運(yùn)營(yíng)商和主要的ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">主導(dǎo)，壟斷性較強(qiáng)。排名靠前的ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">占據(jù)了絕大部分的市場(chǎng)份額。ang=EN-US>an">

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an'; mso-hansi-font-family: 'Times New Roman'">　　隨著用戶對(duì)于ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">服務(wù)認(rèn)知度的不斷提升，移動(dòng)運(yùn)營(yíng)商對(duì)于ang=EN-US>an">GPRSan'; mso-hansi-font-family: 'Times New Roman'">和ang=EN-US>an">CDMA1Xan'; mso-hansi-font-family: 'Times New Roman'">流量資費(fèi)的調(diào)整，用戶對(duì)于免費(fèi)獲取相關(guān)的服務(wù)的需求進(jìn)一步刺激，非官方門戶得到了快速的發(fā)展。ang=EN-US>an">

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an'; mso-hansi-font-family: 'Times New Roman'">　　從ang=EN-US>an">2003an'; mso-hansi-font-family: 'Times New Roman'">年的幾十家到如今的過(guò)千家，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">非官方站點(diǎn)增長(zhǎng)迅速，同時(shí)吸引了更多的進(jìn)入者。截至目前，ang=EN-US>an">3Gan'; mso-hansi-font-family: 'Times New Roman'">泡泡、稀飯網(wǎng)等ang=EN-US>an">30an'; mso-hansi-font-family: 'Times New Roman'">多家獲得了總額ang=EN-US>an">2an'; mso-hansi-font-family: 'Times New Roman'">億美金左右的投資。但是ang=EN-US>an">99%an'; mso-hansi-font-family: 'Times New Roman'">的ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">非官方站點(diǎn)還無(wú)法實(shí)現(xiàn)盈利。因此非官方的ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">站點(diǎn)必須尋找新的贏利模式以及收費(fèi)渠道。在構(gòu)建品牌、服務(wù)差異化、內(nèi)容合作、業(yè)務(wù)創(chuàng)新、渠道建設(shè)和包裝運(yùn)營(yíng)上提升競(jìng)爭(zhēng)力。ang=EN-US>an">

an" size=3>ang=EN-US>                                                                                                                 來(lái)源:易觀網(wǎng)

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